
The world has reached an indisputable turning point that necessitates changes at every level. It is time to reinvent the functioning models in all domains.
Using our strategic and operational expertise, our mission is to craft unforgettable experiences: interactive platforms, living laboratories of human capital, and historic cultural exchanges that help foster positive change for the global community.
March 2010
Rabat Morocco Held each year on the stupendous course of Dar Es Salam in Rabat, the prestigious Hassan II Golf Trophy is now a true legend, thanks to Billy Casper, Lee Trevino, Colin Montgomerie, Ernie Els, and other champions.
hassan2golftrophy.com
June 2011
New York USA The Cécilia Attias Dialogue for Action is the premier forum for Non-Governmental Organizations focused on women’s issues to gather with business, media, academic and political experts.
ceciliaattiasfoundation.org
June 2011
New York USA The first summit to unite business leaders and all major stakeholders in the global economy for an open debate on the future, to foster ideas for improvement and reinvent current
business models.
ny-forum.com
October 2010
Kingdom of Bahrain An annual showcase for solutions to global educational challenges, which presents seedling models of innovation.
educationprojectbahrain.org
Richard Attias is a Moroccan-born global events producer, former chairman of PublicisLive, and currently the executive chairman of the Experience Corporation. Attias was the producer of the World Economic Forum in Davos for more than fifteen years.
Attias was born on November 19, 1959, in Fez, Morocco, and graduated from the École Nationale des Ponts et Chaussées, an engineering school in France. He began his career as a sales executive at IBM France and in 1986 became the general manager of Econocom France and Econocom Japan, a computer leasing company.
During the 1990s, Attias founded an event management company and produced a number of global events, including the Zurich Insurance Convention and Boris Yeltsin's visit to France. Richard was awarded the contracts for the signature of the General Agreement on Tariffs and Trade (GATT) in Marrakesh and for the Middle East and North Africa Economic Summit meeting in Casablanca.
A brief encounter with Klaus Schwab, president of the World Economic Forum, resulted in a long-standing partnership and the eventual creation of Global Event Management. This joint-venture agency went on to manage international conferences, including the International Telecoms Union Congress, the Middle East Peace Summit in Jordan, and the World Economic Forum in Davos.
Richard joined Publicis Groupe in 1998 and established a global enterprise producing events for various clients, including IBM, l'Oreal, Uniliver, BT, Avaya, Lenovo, EDF, and Sanofi-Aventis.
Richard was named chairman of the board of Publicis Dialog, which combined the operations of Publicis Events and a range of marketing services. In 2004, he moved to New York and became chairman of Publicis Events Worldwide, the first worldwide events network, with more than six hundred employees.
In 2007 Richard combined the events company and team to form PublicisLive, which specialized in the conception and production of international conferences and such high-profile events as the Clinton Global Initiative, the Islamic Conference in Dakar, the Conference of Nobel Laureates, the Dalian Economic Summit in China, and the Monaco Media Forum.
In 2008, Richard was named special adviser to the Emirate of Dubai to devise a comprehensive strategy to make the city a destination for major conferences, and cultural and sporting events.
In 2009, Richard founded the Experience Corporation, a live-experience production company based in New York, with offices in Paris, Dubai, and Jeddah. As executive chairman, he oversees the execution and management of global events. Two recent major productions are the celebration of the tenth anniversary of the accession to the throne of the King of Jordan and the launch of the Bahrain Education Project in Manama on October 10, 2009. The Experience Corporation has also produced more than a dozen corporate and governmental events since its inception in 2009. Richard is the Chairman of the Advisory Board of the Center on Capitalism and Society at Columbia University, directed by Nobel Prize winner Edmund Phelps.

For employment opportunities, please email your resume to Doreen Bonnami.
email: doreen.bonnami@theexperiencecorp.com